A few days ago we launched our most recent blog, the Italian ammado blog.
This launch coincides with a recent uptake in membership from the Italian quarter. The blog is to managed by Monica Salvitti, ammado’s Italian Business Developer.
Archive for April, 2008
Say you’re running an effective, energetic NGO and you’ve taken the key step in leveraging your web activities by joining your organisation up to ammado. You’re taking advantage of the wealth of features that you can use for free on ammado, such as uploading news articles, photos and videos; engaging your supporter base through petitions, campaigns, communities and a new channel to accept donations; connecting with other organisations on the ammado platform, seeking out synergies and new partnerships… all’s well and good.
Meanwhile, back on your own website, you’ve neglected to publicise your ammado profile meaning the benefits of being on the platform are being restricted by one-way traffic. One solution is to place a dedicated page on your homesite publicising your ammado profile, just as Big Heart Humanitarian has done. A United States-based child advocacy group focused on helping children in the developing world fund their education, BHH is supplementing their simple blog homesite with an ammado profile, and with ammado’s widget facility can enlist it’s supporters across the web to promote it’s ammado profile and drive still more traffic to its site. It’s also a great idea to put the widget on your own home page.
So to recap, once you’re on ammado, remember to update your own site linking back to your ammado profile in order to maximise its reach and effectiveness.
“Communication is about networking and the web is the purest reflection of that.”
The 2008 eCampaigning Forum brings together e-campaigning practitioners, managers, freelancers, entrepreneurs and bloggers to share the essential and emerging trends and practices in campaigning using interactive media. With the participants deciding the agenda for the majority of the time, a multitude of topics were treated including: Creating passionate and online activists, web 2.0 tools and tactics, social networking sites for online activity (other’s work and your own), Blogging in Campaigns, the swarm, Measuring impact - Assessing Web Traffic and Trends, Effective Email Messages, Trends, Social Networking Sites for eCampaigns, twittering and Storytelling.
Some personal event highlights are noted below.
Ben Brandzel, of the John Edwards campaign and previously MoveOn and GetUp, who opened the conference referred to “actionable moments”. He noted the success of splash sign-up pages; addressed the stumbling blocks for big groups doing online advocacy (the inside power strategy vs the outside power strategy), advocated that online engagement extend beyond an organisation’s IT department; he encouraged too the dissolution of “the fear of the nutcase.”
Most of the two days was spent in groups following the Open Space methodology. In suggesting sessions of interest, people determined the issues of importance and all were free to use their two feet and move between discussions.Fascinated by technology’s potential to leverage stories of real action and engagement, I convened a digital storytelling session on day 2. An exchange of campaigning stories ensued - successes, lesson learned, unexpected results and turns; mass media pick up; colleague engagement, cultural differences and audience perception. We collated a list of digital tools - audio, video (traditional and emerging), podcasting, blogs, competitions, games, nonprofit radio, even software to set a soundtrack to images: all these, efforts to help people tell a story in a compelling and engaging form. It was obvious the power of a narrative is a timeless entity. However, as the web offers more upon more means to enter this - be it at the beginning, middle or end - a challenge is often retaining clarity of message among so many mediums.
I particularly enjoyed the screening of the multi award winning film “We Are Together” on Thursday night. The film tells the moving and inspiring story of 12 year old Slindile and her two families - her own brothers and sisters and her South African AGAPE orphanage family. Filmed over three years by the RISE foundation, director and writer Paul Taylor, a key aim now of the film is to inspire action and fundraise for the issues of focus.
Further Reading:
ammado was a particpant earlier this year at the inaugural Asia Pacific Forum in Perth. Staged by the Fundraising Insititute of Australia, on the eve of its NEWFrontiers: 31st International Fundraising Conference, the event brought together leading fundraisers in the nonprofit sector from all over the world to Perth to address issues facing nonprofits in the Asia Pacific region. These included:
- trends in philanthropy in Australia, where in 2007 there were AUD$11 billion in gifts made to over 600 philanthropic trusts.
- boosting investment in capacity building, knowledge and information management of nonprofits
- need for a better evidence base and better metrics for measuring the social impact of the nonprofit sector
The FIA has now released the resolutions to come out of the forum, including the call that a common information portal be developed for the benefit of the regional fundraising community, which ammado proposed and supported at the forum.
We at ammado are delighted to be the official Web Partner for the inaugural FESTIVAL DEL FUND RAISING (FFR) taking place on 8-10 May at Terme di Castrocaro, Emilia Romagna in Italy. So inspired were we by the vision and energy of the Festival organisers to create the first-ever Fund Raising event in Italy, we jumped at the opportunity to take part.
The already over-subscribed Festival aims to inform, educate and connect people within the industry. Over three days, across 24 sessions, there are a plethora of speeches, presentations, workshops, one-on-one meetings that cover a wide of range of topics concerning the industry today. As well as professionals from all sectors of the industry ready to impart their knowledge and experience to the 300-strong participants.
In keeping with the FFR’s goals to create a network of like-minded individuals, we created the FFR community on ammado where participants can meet each other, share experiences, discuss and debate topics in the lead up to and throughout the festival.
As Business Development Manager for ammado in Italy, I will be attending and speaking at the festival as well as manning the ammado stand. I look forward to meeting all attendees, and presenting how ammado can be an integral part of a nonprofit’s communication and fundraising strategy.
Arrivederci at The Festival Del Fundraising and on ammado!
ammado has been added to the list of Nonprofit blogs on alltop.com. 
Alltop is basically like a ‘web dashboard’ which features sites that are focused on a specific topic.
The latest blog entries from a selection of Nonprofit blogs are displayed in a massive, yet easy to read, list. This site is a great resource for those looking for articles about Nonprofit organisations, philanthropists and charities.
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