Say you’re running an effective, energetic NGO and you’ve taken the key step in leveraging your web activities by joining your organisation up to ammado.  You’re taking advantage of the wealth of features that you can use for free on ammado, such as uploading news articles, photos and videos; engaging your supporter base through petitions, campaigns, communities and a new channel to accept donations; connecting with other organisations on the ammado platform, seeking out synergies and new partnerships… all’s well and good. 

Meanwhile, back on your own website, you’ve neglected to publicise your ammado profile meaning the benefits of being on the platform are being restricted by one-way traffic. One solution is to place a dedicated page on your homesite publicising your ammado profile, just as Big Heart Humanitarian has done.  A United States-based child advocacy group focused on helping children in the developing world  fund their education, BHH is supplementing their simple blog homesite with an ammado profile, and with ammado’s widget facility can enlist it’s supporters across the web to promote it’s ammado profile and drive still more traffic to its site. It’s also a great idea to put the widget on your own home page.

So to recap, once you’re on ammado, remember to update your own site linking back to your ammado profile in order to maximise its reach and effectiveness.